The survey, conducted between November 27 and December 11, 2006, concluded that nearly 50 percent of sports fans purchased a HDTV for the purpose of watching a specific sporting event. Among the top sporting events driving HDTV purchases: the Super Bowl (13 percent), the Daytona 500 (7 percent), the NBA Finals (6 percent) and the college bowl games (5 percent).

“Sports fans have long been enthusiastic about HD content, but this report shows a direct correlation between sports enthusiasm and HDTV sales,” said Tim Herbert, CEA’s senior director of market research. “Twenty-nine percent of sports fans say HD programming impacts their decision to watch and 41 percent of sports fans believe that watching sports programming in HD is almost as good as attending the event live, proving they are not just enthusiasts but true HD aficionados.”

“This survey provides sports networks, advertisers and the consumer electronics industry greater insight into how HD sports influence consumer viewing and buying habits,” said Ken Kerschbaumer, SVG editorial director. “That knowledge can directly translate into more effective marketing campaigns and programming decisions that can help drive the HD transition.”

The survey also reviewed the top “favorite events” sports fans watch in HD. The list included:

• Super Bowl
• College football bowl games
• World Series
• NBA Finals
• NCAA college basketball tournament

While nearly 60 percent of HDTV owners are sports fans, HDTV continues to be quickly adopted by all consumers. In 2006, more than 13.5 million HDTV sets were shipped in the U.S. and CEA predicts that nearly 16 million HDTV sets will be shipped in 2007. This is 57 percent of the total digital television unit sales predicted for 2007. U.S. factory-to-dealer shipments of HDTV have exceeded 30 million units since inception.

Methodology
CEA’s “2006 Inside the Mind of the HD Sports Fan” survey was fielded to an online national sample of 2,631 U.S. adults during the period November 27 to December 11, 2006. Results are weighted to reflect national online demographics. There is an overall margin of error for HDTV owners of +/- 4.6 and an overall rate for HDTV future buyers of +/- 3.2. It was designed and formulated by CEA and SVG. The complete study will be available free to CEA and SVG member companies in early February 2007. Non-members will be able to purchase the study for $499 at www.eBrain.org.

About the Sports Video Group:
The Sports Video Group was formed in 2006 to support the professional community that relies on video, audio and broadband technologies to produce and distribute sports content. Leagues, owners, teams, players, broadcasters, webcasters and consumer technology providers have joined the SVG to learn from each other, turn vision into reality and implement new innovations, while sharing experiences that will lead to advancements in the sports production/distribution process and the overall consumer sports experience. The SVG website is located at: www.sportsvideogroup.org, to keep members up-to-date on the latest news and developments.
Sports Video Group is a division of Entertainment Technology Partners (ETP), a new venture formed by two leading figures in the entertainment media industry — Paul G. Gallo and Martin A. Porter — former executives at United Entertainment Media and producers of 25 magazines, web sites and trade shows serving the business information needs of audio, video, broadcast, musical instrument and systems professionals.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $140 billion in annual sales. CEA’s resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Source - CEA

LAS VEGAS, NV, January 8, 2007 — Sharp is once again raising the bar for LCD technology at 2007 CES with one-of-a-kind innovations and increased performance. The world’s largest LCD TV, the 108-inch AQUOS, is headlining the company wide breadth of TV offerings, which also includes the newest lines of large-screen AQUOS HDTVs to come from the company’s 8th generation factory in Kameyama, Japan, featuring enhanced contrast ratios, response times that are among the fastest in the industry, and more inputs than ever before. In addition, Sharp is showcasing groundbreaking technologies and applications that reinforce the company’s dominance in the market. Sharp also further expands its large-screen offerings with new additions to its award-winning DLP front projection lineup.

Sharp makes one-of-a-kind products that change the way we live, said Bob Scaglione, senior vice president and group manager, Product and Marketing Group, Sharp Electronics Corporation. LCD is the best flat-panel technology, and we are focused on bringing LCD innovations to the next level at 2007 CES, not only with new AQUOS products that further raise the bar for LCD TV performance, but also with groundbreaking concepts that will change our consumers lifestyles.

Sharp is a worldwide leader in flat-panel LCD TV and has even won an Emmy award for the technology behind the AQUOS line*. The company has unsurpassed LCD screen manufacturing at its new state-of-the-art 8th generation factory in Kameyama, Japan, where an entire production line focuses solely on the creation of large-screen units, ensuring that Sharp maintains their top position in the marketplace and exhibiting the company commitment to achieving even larger screen sizes. This manufacturing superiority helps Sharp offer the most comprehensive flat-panel LCD TV selection, with more than 50 models in screen sizes ranging from 13- to 108-inches.

In addition to LCD TV, Sharp is further broadening its display products line with the debut of new high-definition front projectors that feature the award-winning Texas Instruments DLP technology. Sharp’s display expertise extends beyond the flat-panel TV category, and as a result we are pleased to be launching a number of new products in our line of DLP front projectors here at CES, Scaglione continued. In addition to a new 1080p flagship product, we also have a number of smaller, portable projectors, for a full range of offerings, so that we can open up the world of projection to many more consumers. Sharp is completely committed to maintaining a leadership position in this segment, as well.

Cementing the company’s future presence in tech-savvy households, Sharp is also demonstrating sophisticated, breakthrough technologies that capture the near- and long-term potential of LCD in home, mobile and broadcast environments. Featured technologies at CES include a preview of wireless image-beaming from cameras and cell phones to TVs, as well as the first productizing of modems that transfer two high-definition feeds through one power line in the home. In addition, Sharp will be demonstrating how consumers will be able to access PC content on their TV, bringing the Internet right into the living room. For the broadcast professional, a new LCD monitor with a 1,000,000:1 contrast ratio for a crystal-clear picture will be demonstrated for use in demanding lighting conditions and picture-quality requirements, as well as a four thousand by two thousand resolution model, which doubles today 1080p resolution. Finally, for mobile use in automobiles, Sharp is showcasing a three-way viewing angle display that lets three or more users watch three different programs that occupy the full screen of a single display simultaneously.

Additionally, Sharp is showcasing an iPod docking system and a series of TVs specifically intended for gamers. For detailed information on Sharp’s new products, please see the individual product announcements and fact sheets.

AQUOS® 108-inch High-Definition LCD TV:
Sharp has successfully developed a 108-inch LCD TV, the world’s largest, and will exhibit a prototype model. This 108-inch Full HD 1080p LCD TV, which measures 93.9-inches (w) by 52.9-inches (h) in size, features Sharp’s Advanced Super View LCD Panel manufactured at Sharps Kameyama Plant No. 2, the first facility in the world to produce panels from eighth-generation glass substrates. The success of this development means that it is now possible to produce LCD TVs in all sizes from 13-inches to the super-large-size class.

AQUOS Widescreen 1080p HDTV Series (models LC-52D92U, LC-46D92U and LC-42D92U)
The new widescreen series of Full HD1080p HDTV AQUOS Liquid Crystal Televisions, available in 52-, 46- and 42-inch screen sizes, is produced at the new 8th-generation Kameyama plant and features the top-of-the-line version of Sharp’s proprietary Advanced Super View panel, the most advanced LCD panel in the world. This panel technology enables an incredible 15,000:1 Dynamic Contrast Ratio for deep blacks and crisp picture quality; Fine Motion Advanced technology for 120 Hz Frame Rate Conversion; enhanced Quick Shoot video circuitry for faster pixel response time of 4ms; and wide viewing angles of 176 degrees, so users can view the proprietary 5-wavelength backlight system that provides a wider color spectrum to achieve deeper, more vivid reds and greens than was previously possible. Additionally, all units in this series include three HDMI™ inputs, two HD component terminals, and one DVI-I input, all of which are compatible with 1080p signals from Blu-ray and other new devices, in addition to RS-232C for
custom installations. The entire series features Full HD 1080p (1920 x 1080) resolution for an unparalleled high-definition experience. These newly redesigned models are available in a stunning piano black finish with detachable bottom speakers and include a detachable table stand. The LC-52D92U and LC-46D92U will be available in January for Manufacturers Suggested Retail Prices (MSRPs) of $5,299.99 and $4,199.99, respectively, and the LC-42D92U will be available in March for an MSRP of $3,199.99.

AQUOS® Widescreen 1080p HDTV Series (models LC-52D82U and LC-46D82U):
This new series of Full HD1080p HDTV AQUOS Liquid Crystal Televisions, available in 52- and 46-inch screen sizes, is produced at the new 8th-generation Kameyama plant for high picture quality and specifications. This panel features an incredible 10,000:1 Dynamic Contrast Ratio, for deep blacks and crisp picture quality; Fine Motion Advanced technology for 120 Hz Frame Rate Conversion; enhanced Quick Shoot video circuitry for faster pixel response time of 4ms; and wide viewing angles of 176 degrees, so users can view the television from virtually anywhere in the room. The D82 models also include Sharp proprietary 4-wavelength backlight system that provides a wider color spectrum to achieve deeper, more vivid reds than was previously possible. Additionally, both models include three HDMI™ inputs as well as two HD component terminals, all of which are compatible with 1080p signals from Blu-ray and other new devices. These models feature Full HD 1080p (1920 x 1080) resolution for an unparalleled high-definition experience, and they are available in a piano black finish. Both models will be available in March; the LC-52D82U will have an MSRP of $4,799.99 and the LC-46D82U of $3,699.99.

AQUOS Widescreen 720p HDTV Series (models LC-52D43U, LC-46D43U, LC-42D43U, LC-37D43U, LC-32D43U and LC-26D43U):
The new widescreen 52-, 46-, 42-, 37-, 32- and 26-inch HDTV AQUOS D43 Liquid Crystal Televisions further bolster Sharps unmatched selection of sophisticated designs and its superior-performing LCD TVs. Sharps proprietary Advanced Super View LCD panel enables a Dynamic Contrast Ratio of 6000:1, enhanced Quick Shoot video circuitry for fast pixel response time (6ms) and wide viewing angles (176 degrees), so users can view the television from almost anywhere in the room. The newly-designed series features an elegant piano black finish with fixed bottom speakers and a detachable table stand for wall-mounting flexibility. With 1366 x 768 resolution for true 16:9 aspect ratio, and built-in ATSC/QAM/NTSC tuners, consumers can enjoy the latest HDTV programming, and the addition of a PC input makes the panel multifunctional for any room. Models LC-37D42U and LC-32D42U are available now for Manufacturer Suggested Retail Prices (MSRPs) of $1,699.99 and $1,399.99 respectively. The LC-26D43U and LC-42D43U will both be
available in February. The LC-26D43U will have an MSRP of $1,099.99, and the LC-42D43U is TBD. The LC-52D43U will be available in June and will have an MSRP of $3,999.99. The LC-46D43U will have an MSRP of $2,699.99 and will be available in March.

AQUOS HDTV Game Players Series (models LC-37GP1U, LC-32GP1U):
Sharp has introduced a new Full HD 1080p AQUOS series crafted specifically for video game enthusiasts, the GP1U series, available in 32- and 37-inch screen sizes. These new models include special features that enhance the game-playing experience, including a game mode which optimizes the picture quality for game-playing and a custom-designed remote control that allows the user to quickly jump into the game mode and access the side-placed terminals for easy connections to video games. The game mode provides a newly developed Vyper Drive feature, which reduces lag time between the game console and the TV to be virtually imperceptible. The 32-inch panel boasts an incredible 10,000:1 Dynamic Contrast Ratio, and the 37-inch an 8500:1, for deep blacks and crisp picture quality; enhanced Fine Motion video circuitry for faster pixel response time of 6ms; and wide viewing angles of 176 degrees, so users can view the television from virtually anywhere in the room. They also include Sharp proprietary 4-wavelength backlight system that provides a wider color spectrum to achieve deeper, more vivid reds than was previously possible. Additionally, both of the GP1U models include three HDMI inputs (with one on the side) as well as two HD component terminals (one on the side), all of which are compatible with 1080p signals from the latest video game devices. Both units in the series feature Full HD 1080p (1920 x 1080) resolution and 10Wx2 audio for an unparalleled high-definition viewing and listening experience. These models are available in a piano black finish with detachable bottom speakers and include a detachable table stand. The LC-32GP1U and LC-37GP1U will be available in March for Manufacturer Suggested Retail Prices (MSRPs) of $1,699.99 and $1,999.99 respectively.

Flagship Full HD 1080p DLP Home Theater Front Projector (model XV-Z20000 ):
Sharp brings home theater to the forefront with the XV-Z20000 , utilizing the latest 0.95 single DMD from Texas Instruments. This high-gloss black, groundbreaking Full HD1080p projector has a native resolution of 1920 x 1080 for a true 16:9 widescreen movie viewing experience, producing stunning vivid images. The XV-Z20000 transforms any room into a high-tech home theater, using Sharp CV-IC III Video Scaling Circuitry that up-converts all signals to 1080p. The Z20000 also boasts a native 12000:1 contrast ratio and a brightness spec of 1000 ANSI lumens, delivering one of the best
pictures available in consumer home theater projectors today. DVI/HDCP (High Bandwidth Digital Content Protection) and two HDMI terminals ensure a secure digital connection with all high definition set top boxes. The XV-Z20000 is available now for an MSRP of $11,999.99.

High Definition DLP Home Theater Front Projector (model DT-510):
The DT-510 high-definition DLP front projector is feature-packed, with a stylish gloss-white design that is ideal for a dedicated home theater or any viewing room in the home. Weighing just 8.8 pounds, this portable unit can be moved easily from room to room, for an instant home theater anywhere. Utilizing the DLP®; technology from Texas Instruments, and with a resolution of 1280 x 720, the DT-510 produces a 4000:1 contrast ratio and a brightness rating of 1000 ANSI lumens, delivering one of the best pictures available in consumer home theater today. A powered optical iris system instantly changes brightness and contrast settings with the push of a button to allow the greatest flexibility for varying home theater environments. Home theater convenience is further enhanced with easy installation and whisper-quiet operation. A 6 Segment 5 X Speed color wheel achieves flicker-free, high-grade images and accurate color reproduction, resulting in an uninterrupted, detailed picture. Other features include I/P conversion, 3-2 pull down, Color Management System (C.M.S.), 3-step Bright Boost and an HDMI interface. The DT-510 will be available in February for a Manufacturer Suggested Retail Price (MSRP) of $2,499.99.

High Definition DLP Home Theater Front Projector (model XV-Z3100):
Sharp’s next-generation portable DLP front projector, the SharpVision XV-Z3100, is a 720p high-definition home entertainment solution that instantly transforms any room into a high-tech home theater. This high-gloss black, widescreen portable projector can be carried throughout the house or to a friend’s home to create an instant home theater for watching TV, viewing DVDs or playing computer games on a big screen. The XV-Z3100 features brightness (1000 ANSI Lumens) and a contrast level of 6500:1, superior to those available in current front projectors, so consumers can enjoy excellent picture quality in almost any lighting condition. The low fan noise of 29dB (in economy mode) ensures that the viewer won’t miss a minute of the film’s dialogue and special effects. Other features include I/P conversion, 3-2 pull down, Color Management System (C.M.S.), 3-step Bright Boost, a 12-volt trigger and an HDMI interface. The XV-Z3100 will be available in February for an MSRP of $2,699.99.

Blu-ray:
Sharp is demonstrating Blu-ray capabilities with a new product that will enter the market in the second quarter of spring 2007, the BD-HP10U. This new Blu-ray player will help consumers realize the powerful next generation of home entertainment enabled by the high-definition Blu-ray format. The user-friendly player features a built-in HDMI digital AV interface that can be connected to an AQUOS LCD HDTV, allowing consumers to watch a Blu-ray disc in complete digital high-definition with high-quality picture and audio. The BD-HP10U will have an MSRP of $1,199.99.

i-Elegance Music Systems for iPod:
Sharp’s new i-Elegance Docking stereo systems allow the user to charge and play music directly from any iPod. The lightweight units feature full range bass reflex speakers with built-in side firing subwoofers that illuminate. With a sleek design and rounded edges, the new stereo systems will be available in white (DK-A1 and DK-A10) and black (DK-A1BK and DK-A10BK) and come with a thin-style remote control. Sleek and compact, these Sharp systems (compatible with iPod) fit into small spaces, such as a shelf or side table, and can be carried from room to room. An AM/FM tuner provides radio playback for both models, and in addition, the DK-A10 and DK-A10BK have a front-loading CD slot and are capable of playing MP3 and WMA files from a CD-R/RW disc. Both models also feature Alarm Clock, Sleep Timer functions. The DK-A1 and DK-A1BK will be available in May for a Manufacturer’s Suggested Retail Price (MSRP) of $229.99. The DK-A10 and DK-A10BK will be available in April for an MSRP of $329.99.

Micro Audio Systems (model XL-UH270 and XL-UH250):
The XL-UH270 and XL-UH250 are new micro systems that incorporate digital audio playback into the system from an MP3 player via a USB connection. Consumers can take the music from a personal, portable MP3 player and play it for guests through the Micro System. In addition to MP3 playback, the XL-UH270 is one of Sharp first systems to offer XM-Ready service so users can play XM Satellite Radio in any room of the home with activation and monthly subscription. The XL-UH270 features a powerful 230-watt amplifier and the XL-UH250 features a 190-watt amplifier. Both units include a 5-tray CD Changer with Play Exchange for continuous CD playback, an AM/FM tuner, and a multicolor fluorescent display. Both support CD, CD-R/RW, MP3, & WMA playback capabilities. The XL-UH270 will be available in March 2007 for a Manufacturer’s Suggested Retail Price of $159.99. The XL-UH250 will be available in April for an MSRP of $139.99.

For more information on Sharp full line of products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP.

Source - Sharp

LAS VEGAS (CES BOOTH #11906) – January 8, 2007 –Hitachi, Ltd. (NYSE: HIT), a leading global electronics company, this week will demonstrate its engineering innovations with a wide range of products and technologies at the 2007 Consumer Electronics Show in the Las Vegas Convention Center Central Hall, Hitachi Booth #11906.

New Hitachi products on display will include innovations in 1080 plasma HDTV technologies, the industry’s first hybrid DV camcorder; advancements in LCD display technologies, such as a compact and ergonomic 3D LCD panel; new hard disk drive recording technologies, including iVDR, Blu-ray and the world’s first 1-Terabyte HDD.

“The Hitachi Group of Companies is one of the world’s most diverse organizations serving both consumer and industrial markets. The net effect of the brand is that the company touches many people in both visible and invisible ways, making Hitachi a key ingredient in the supply chain to the consumer,” said Tadahiko Ishigaki, Chief Executive for North America and senior vice president of Hitachi, Ltd. “The company’s business base spans a wide range of end-to-end technologies starting from consumer electronics including end-user display products such as flat panel televisions and DVD Blu Ray optical and magnetic media and hard disk drives for content storage — right through the supply chain to fiber-to-the-home telecom technology, home networking, professional broadcast equipment for transmitting content at the front end of the chain, and even the technology that generates the power to drive so many consumer conveniences.”

“While much of the technology we are showing at CES 2007 is direct facing to the consumer, it is important to note that Hitachi is behind the scenes in many aspects of daily life and the company has wide impact on people. So we are pleased to have the opportunity to exhibit the consumer-facing technology from Hitachi that makes life more enjoyable for people and some of the behind-the-scenes technology that makes it possible. Among the products are those from Hitachi, Ltd., Hitachi America, Hitachi Global Storage Technologies, Hitachi Telecom and Maxell, a subsidiary of Hitachi Maxell and a key Hitachi Group Company.”

Television & Front Projector Technologies
Hitachi announced today the world’s first 50-inch 1080 HDTV flat panel for under $2,500, joining Hitachi’s newest lineup of flat panel, LCD and micro-display HDTVs. This new model reflects the first time Hitachi’s 1080 technology has expanded to the 50-inch screen size, featuring a category-leading total of 1.3 million pixels of resolution with a 1280×1080 display format. Joining the world’s first 50-inch model in the H401 plasma series are two more models featuring 42-inch and 55-inch screen sizes.

Hitachi’s H501 and H201 LCD Series provide the best motion sharpness for LCD, harnessing Hitachi’s Black Frame Insertion technology. The H201 Series will ship starting with the 32-inch model in May 2007, followed by the 37-inch model in June 2007. The H501 Series will begin shipping its 50-inch models in February 2007, with the 42-inch models shipping in April 2007 and the 55-inch models shipping in July 2007.

The world’s first Full HD1080 LCD Rear Projection (RP) models in 50-inch, 55-inch, and 62-inch will be will be introduced in 2007 by Hitachi. These models will utilize 3-LCD technology with a 3-panel light engine for high picture contrast and image clarity. Hitachi’s Full HD1080 LCD RP models will be available in late 2007 with prices to be announced at introduction.

DVD Camcorders
The DZH500A model, nominee of the CES 2007 Innovations Award, records onto a wide array of DVD formats, including DVD-R, DVD-RW, DVD-RAM and DVD+RW and will be feature a 30GB hard drive, 30X optical zoom, SD memory card slot, and will be available in April for about $800. The DZHS300A, available today at retailers nationwide for about $600, features an 8GB hard drive, 25X optical zoom and SD memory card slot.

The UltraVision® DZGX5080A and UltraVision DZGX5020A DVD camcorders provide DVD-R, DVD-RW, DVD-RAM and DVD+RW format support along with a large 2.7-inch widescreen LCD in true 16:9 aspect ratio and a 30x optical zoom. The DZGX5080A, which adds USB 2.0 connectivity for Mac and PCs and an LED, will be available in March for about $450 while Hitachi’s most affordable camcorder, the DZGX5020, will be available in February for about $350.

Hard Disk Drive
Consumers’ ability to store video, photos, music and other valued data will reach new heights as Hitachi Global Storage Technologies today announced the industry’s first terabyte (TB) hard drive. Delivering superior performance and reliability, as well as huge capacity, Hitachi’s 1TB hard drive meets the needs of consumers who want to create, share and store their digital information, and lots of it. Hitachi’s Deskstar® 7K1000 will begin shipping to retail customers in the first quarter of 2007 at a suggested retail price of $399 (USD), or 40 cents per gigabyte (GB). This new consumer-friendly price makes ultra-high storage capacity more affordable and accessible than ever before.

Fiber-to-the-Home Networking
Hitachi Telecom (USA), Inc. will exhibit its Gigabit Passive Optical Network (GPON) solutions at in concert with Hitachi’s end-to-end “Broadband Infrastructure, Broadband Home” theme at the Network Solutions area of the booth. Hitachi’s AMN1220 GPON system delivers high-bandwidth communication and entertainment services to users through a direct fiber optic connection to individual residences (Fiber to the Home). Services include HDTV, high speed data, and voice – the “triple play.”

Higher infrastructure bandwidth is becoming increasingly important, because HDTV requires up to 20 megabits per second of bandwidth per channel being viewed. So, when multiple channels are being viewed simultaneously in a household – for example, one TV tuned to a football game, one to a movie, and one to a science channel, the bandwidth required just for video in that residence can approach 60 megabits per second.

As the link between the service provider and the consumer, the Hitachi AMN1220 GPON solution provides the fastest downstream speeds available today, ensuring that service providers have the headroom to provide multiple simultaneous HDTV channels to the consumer’s home, along with high speed Internet and voice services. This performance positively influences the end user’s entertainment experience, and because video is an important source of revenue for the service provider, GPON offers a win-win scenario across the board.

Media
Maxell, which is a wholly owned subsidiary of Hitachi Maxell, Ltd., will showcase advanced digital technologies including HD DVD and Blu Ray, many of which were developed in conjunction with Hitachi. For many years, Maxell successfully occupied display rooms adjacent to the main floor, while Hitachi displayed recently is the South Hall of the LVCC. “Our tenure in the display rooms suited our style of working CES, but didn’t sufficiently showcase the technology and manufacturing strengths we derive from being a part of the Hitachi family,” said Don Patrican, executive vice president of Maxell. “We are eager to enhance our CES experience by partnering in a booth with Hitachi.”

About Hitachi
Hitachi America, Ltd., Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division’s Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division’s Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi’s product categories. For consumer products, please visit www.hitachi.us/tv. For business products, please visit www.hitachi.us/digitalmedia. For more information about electronic whiteboards and Starboard software, please visit Hitachi Software at www.hitachi-soft.com. Hitachi brand business products are connected through Hitachi’s OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

Hitachi Telecom (USA), Inc., a subsidiary of Hitachi America, Ltd., develops, manufactures and markets telecommunications equipment for the North American market. The company offers ITU-compliant ‘triple play’ systems for Fiber-to-the-Premises applications, and ultra high-speed optical networking equipment such as DWDM and SONET systems. For more information on Hitachi Telecom (USA), Inc., please visit http://www.hitachitelecom.com.

Hitachi Global Storage Technologies is a storage technology leader, founded in 2003 through the combination of Hitachi’s and IBM’s hard disk drive businesses. Hitachi GST enables users to fully engage in the digital lifestyle by providing high-value hard drives in formats suitable for the office, on the road and in the home. With more than 30,000 employees worldwide, Hitachi Global Storage Technologies offers a comprehensive range of hard disk drive products for desktop computers, high-performance servers, notebooks and consumer devices. For more information, please visit the company’s web site at www.hitachigst.com.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America. For more information, visit http://www.hitachi.us.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

Maxell Corporation of America, a technology and marketing leader, is a full-line manufacturer of digital media products for consumer, professional, and data storage markets. Maxell, a recognized brand leader for over 30 years, markets a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also manufactures and markets a wide range of consumer battery products, as well as a full line of care and maintenance accessories, headphones, label kits, disc storage and iPod/mini player accessories.

Source - Hitachi

Philips’ innovation in consumer experiential research enables it to discover, open and create new consumer-focused and relevant product categories. The company places an emphasis on the lifestyle of the consumer with a focus on technology to simplify and enhance day-to-day experiences. Watching a movie, making a long-distance call or playing a video game all take on a new approach with smart, sophisticated designs and intuitive operation that delivers the ultimate flexibility.

Total Immersion
Ten years ago, Philips publicly unveiled the world’s first Plasma FlatTV. Since then, Philips has reinvented the FlatTV category with its unique Ambilight™ technology. In fact, last November Philips celebrated an exciting milestone having produced its’ one millionth Ambilight FlatTV at the manufacturing and design center in Bruges, Belgium. The new line up of Ambilight FlatTVs includes sets that boast 1080p resolution and incorporate Philips’ latest picture quality enhancements through its Perfect Pixel HD Engine™. Utilizing this technology, each pixel of the incoming picture is enhanced to better match the surrounding pixels, resulting in a more natural picture. Artifacts and noise in all sources from multimedia to standard TV to highly-compressed high-definition (HD) are detected and reduced ensuring, that the picture is clean and razor sharp.

The Ambilight effect is now created by an innovative LED light source to generate more saturated colors, consume less power and provide a more compact design. This year, Philips has expanded the Ambilight line to include a 32-inch, 47-inch and the company’s first 52-inch LCD FlatTV.

Ambience creates a superior dimension in the home theater experience. Philips adds another dimension to the ambient concept with Ambisound™ - a wall-mountable, integrated home theater system with an elegant and functional design. The perfect complement for a FlatTV display on a wall, Ambisound immerses the listener in an incredible sound experience.

The HTS8100 system envelops the listener with full, multi-channel surround sound from just one bar of speakers and a single subwoofer. It delivers a deep, rich sound while reducing the clutter in a home theater environment.

An evolution of Philips’ multi-year research into ambient intelligence, amBX™ heightens the senses of sound, sight and touch in a PC game. The sensory enhancements produce a range of external effects while playing an encoded game. Stop playing the game, start living the game with these cutting-edge peripherals. The arrival of amBX not only enhances immersion for gamers, but unleashes a venue of creativity for designers. Game developers can now add new layers to the sensory experience beyond dynamic visuals. Several developers have already launched amBX-enabled games. New releases and previously issued games are expected to join this growing catalog.

Liberating content
Guided by the vision of ultimate personalization and unleashing content, portability has become a critical component in Philips’ strategy. The company’s portfolio of products continues to take the lead in providing people access to their entertainment and information whether at home or on the move.

Philips’ new portable DVD line boasts versatility and mobility in one simple package. Each device can play a broad range of video-based media and features a memory card reader, which also can display digital photos. One new line even supports video through iPod™ docking, allowing users to play and view entertainment virtually anywhere and accessing CDs, DVDs plus music and videos stored on iPods.

With Philips’ new 7-inch and 9-inch PhotoFrame™ line, consumers can free digital memories from their computer - where precious moments are stored but rarely seen - and share them with family and friends. New to the range this year is the advanced Smart Album™ software. This exclusive system helps users manage albums and set up, adjust and add transition effects to slideshows.

A survey commissioned by Philips revealed that Americans frequently enjoy music all around the home, and in increasingly personal ways. Nearly one-third of all respondents revealed that – thanks to multi-room audio devices – they enjoy listening in the locations they choose. Roughly 45 percent of American home listeners want to enjoy music in the living room, but are just as likely to listen in the bedroom, kitchen or even the bathroom.

Philips has addressed the growing interest for multi-room music enjoyment with its Streamium™ Wireless Music System. Easy to operate, the Philips Wireless Music Center freely and intuitively stores, manages and shares digital music with Wireless Music Stations that can be set up around the house. These music centers convert audio CDs into MP3 music files and store these on an 80 GB Actual storage may be less. 1 GB = 1 billion byteshard disk (up to 1550 CDs of music) to stream music around the home. The Wireless Music Center allows consumers to listen to the same songs in every room, a different selection for each room or enjoy any combination in between.

Effective Collaboration
Philips continues to align with partners for explosive potential and growth in the coming years. According to a new eMarketer report, the number of households using VoIP for phone calls will climb from 5.2 million this year to 32.6 million in the next three years. Philips’ latest Skype VoIP phones operate on Digitally Enhanced Cordless Telephones (DECT™) technology. DECT enhances the sound and security available in a cordless phone to create crystal-clear clarity. By teaming up with Skype, Philips offers consumers feature-rich, user-friendly cordless phones for the home or office.

Philips aims to be a top global player in the audio-visual, PC and mobility accessory market. Supporting this position is the recent acquisition of Power Sentry – the dominant player in the North American surge protection market with sales of approximately $50 million. Philips’ acquired family of surge protectors (Expandable, PowerSquid® and Theatre Director™) provides protection and organization for today’s computer or home theater applications with simple, safe solutions.

The Blu-ray Disc (BD) – today’s most sophisticated home entertainment storage format - has the technological advantage to be the industry leader with the support of more than 170 companies, including seven of the eight major Hollywood studios. For Philips, the Blu-ray Disc embodies the future for playing movies in HD, storing personal content and recording and playing back HDTV programs. Philips has supported BD as a standard from the very start and has launched a Blu-ray disk player, a ‘Triple Writer’ PCWriter™ and 25 GB Blu-ray discs.

In the near future, consumers can look for Philips’ Blu-ray 50 GB discs. For the ultimate HD experience, Philips’ Blu-ray Disc player is loaded with features that provide the most stunning pictures available, including an HDMI output that supports the latest 1080p resolution and a component video output that provides brilliant imagery. Rich surround sound is heightened with multi-channel HD audio decoding and digital audio optical outputs. Blu-ray also upscales traditional DVDs to enhance the picture clarity.

www.ces.philips.com

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world’s biggest electronics companies and Europe’s largest, with sales of sales of $37.7 billion (EUR 30.4 billion) in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter

Source - Philips

LAS VEGAS, Jan. 8, 2007 - ViewSonic Corp. has once again brought display technology innovations to homes and offices everywhere. In conjunction with the Consumer Electronics Show (CES), the company showcased more than a dozen displays, including the industry’s first fully-featured, multifunction, high definition DLP projector with an integrated iPod dock, two true 1080p HDTVs, and a complete line of Microsoft Windows Vista certified widescreen desktop LCDs that give consumers even more options for work and play. These displays further broaden the company’s offerings for consumers’ digital lifestyles, as well as business productivity applications.

At the show, ViewSonic also continued its long-standing reputation for innovation by providing a glimpse of future viewing technologies, such as a large screen LCD TV with an integrated iPod dock, wireless HDMI video capability and 3D desktop displays.

“ViewSonic is forging ahead in its focus to continually delight customers by launching a diverse and deep array of leading-edge display technologies,” said Matt Milne, president, ViewSonic Americas. “By expanding our portfolios across all display formats, from widescreen displays and projectors to HDTVs, we are enabling consumers and professionals alike to realize that they can ‘See the DifferenceTM’ with ViewSonic. ”

Along with integrating iPod functionality across all display product categories, ViewSonic has extended more choices to consumers through new display sizes, feature sets and price points, including:

• Projectors: In addition to the PJ258D ViewDock” projector with integrated iPod dockthe company now supports big screen viewing of video, games and data through four DLP offeringsthe PJ503D, the PJ506D, the PJ556D and the PJ588D as well as a three-pound PJ358 LCD projector.
• Desktop LCD displays: To give users more viewing power and versatility, ViewSonic’s VX2055wmb and VX2255wm combine features such as a Webcam and speakers in a high-style, ergonomic design, while the VX2435wm and VX2835wm offer desktops the optimum in screen real estate and performance.
• LCD TVs: Priced up to hundreds less than premium competitive brands, the NextVision 61 Series of widescreen displays, including the 46-inch N4661w and 42-inch N4261w, feature 1080p resolution and advanced video and audio processing technology to enable consumers to reap the visual power of true high-definition digital content. To provide consumers with a display ideal for smaller environments like kitchens, the 20-inch N2652w HDTV also was introduced.

At CES, ViewSonic is also putting its display technology to the test by sponsoring TigerDirect’s 10th annual “Build Your Own PC Race for Charity” event, which will be held Jan. 8 from 5:30 - 8:00 p.m. at the Wynn Resort. ViewSonic has provided 34 LCDs for the competition and will donate the technology to the winner’s educational charity of choice.

For more ViewSonic product information or to locate an authorized ViewSonic dealer, visit www.ViewSonic.com or call 800.888.8583.

About ViewSonic
ViewSonic Corp., a worldwide leader in visual display products, allows users to “See the Difference”" by offering comprehensive display solutions for today’s business, education and consumer electronics markets. The company’s products have won more than 2,000 awards globally from independent publications and organizations.

Headquartered in Walnut, Calif., ViewSonic was founded in 1987 and is a privately held corporation. For further information, please contact ViewSonic Corp. at tel: 800.888.8583 or 909.869.7976; fax: 909.468.736; or www.ViewSonic.com.

Source - ViewSonic

Pioneer Electronics (USA) Inc. is making it easier for home theater enthusiasts to bring the movie theater experience into their living rooms with a trio of audio video products that faithfully deliver 1080p 24Hz picture performance. The Pioneer Elite® PureVision™ 50” 1080p plasma display, Blu-ray Disc® player and A/V receivers work together to handle the 1080p 24Hz rate needed to preserve a feature film’s original sequence. Pioneer is the only manufacturer with this trio of products that provide audio video enthusiasts the cinematic picture performance of 1080p 24 Hz in the comfort of their own homes.

“Every piece of technology and engineering that goes into Pioneer products is created with the intention of providing a high definition entertainment experience in its purest form, said Paul Meyhoefer, vice president of displays for Pioneer Electronics (USA) Inc. “We’ve continued to refine each generation of plasma and have reached the pinnacle with the combination of a PRO-FHD1 plasma display combined with a Blu-ray Disc player and A/V receiver.”

The majority of feature film titles are mastered on discs at 24 film frames per second (fps or Hz) with a 1080p signal. Since most televisions are unable to accept the 1080p 24Hz format, many employ a technique known as Inverse Telecine. Also know as 3:2 pulldown, this process converts 24fps into 30fp by inserting six additional film frames per second. While an improvement in the playback performance, the scene sequence is compromised and a slight jutter may appear during motion action. Pioneer delivers a new dimension in high definition with its high end audio video products that resolve and improve feature film playback.

Advanced PureCinema: The HD Solution
Industry-leading technologies and refined engineering have made Pioneer plasmas the only HDTV able to showcase 1080p 24Hz. Specifically, the PRO-FHD1 takes advantage of exclusive Advanced PureCinema or 3:3 pulldown. With Advanced PureCinema, each film frame is shown three times every 24th of a second for an extremely smooth picture performance that now equals 72 frames per picture. Unseen by the human eye, by “flashing” each film frame three times, this process improves on-screen imagery that now appears more natural and synchronized with the original film for unmatched picture precision.

Pioneer Products Ensure Premium Playback
Blu-ray Disc movie titles are also mastered at 1080p 24 Hz to ensure the film’s original sequence is preserved and viewers enjoy the stunning picture quality the emerging technology provides. The Pioneer Elite BDP-HD1 Blu-ray Disc player is engineered to handle and output a pure 1080p 24Hz signal for natural, high quality film reproduction of Blu-ray Disc titles.

The Pioneer Elite VSX-82TXS and VSX-84TXSi A/V receivers feature sophisticated engineering and several HDMI inputs for the specific purpose of transferring large amounts of high definition such that a 1080p signal provides. When connected to a 1080p HDTV, the entire signal can be passed in its purest form straight to the display.

Pioneer’s Home Entertainment Division is a leading marketer of plasma televisions and monitors, Blu-ray Disc, DVD players and DVD recorders, A/V receivers, speakers and other audio and video accessories. Its focus is on the development of new digital technologies including Digital Network Entertainment™. The company markets its products under the Pioneer and Elite brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years with Elite products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including Blu-ray Disc and DVD, display technologies, navigation and Digital Network Entertainment™.

Source - Pioneer

Particularly noteworthy new Samsung panels include a double-sided 2.22″ wide LCD that shows different images on both sides of the same screen for mobile applications, a 70″ diagonal, full-HD LCD TV panel for the home, and an 82″ diagonal, digital information display (DID) for public settings.

Samsung’s new 2.22″ double-sided LCD - being exhibited for the first time at CES 2007 - is the first product to display two different images back to back in an ultra-thin mechanical package. It is 1mm slimmer than typical display modules (3.85mm) used in mobile phones, enabling truly differentiated multimedia handset designs. Other commercially available double-sided LCDs simply consist of two panels placed one on top of the other that can only display the reverse image of identical screen content.

Meanwhile, Samsung will introduce the largest (70″ diagonal) full-high-definition LCD for consumer television applications. At CES 2007, Samsung will augment its initial success with 40″ and 46″ diagonal screen size standards by exhibiting a new 52″ diagonal LCD screen standard that reproduces full HD video images at 120Hz with enhanced motion picture response time (MPRT). The 52″ panel will be produced later this year on the company’s most advanced 8th -generation LCD manufacturing line.

For the lucrative DID market, the company will demonstrate several products that enable system designers to mount giant LCD panels adjacent to each other with minimal distance separating the display’s active viewing area. These include a 46″ diagonal touch-screen DID, a 40″ diagonal model with narrow bezels left and right, a 46″ diagonal panel also for use with narrow bezel designs, as well as 57″ and 82″ diagonal DIDs.

Finally, Samsung will display a wide portfolio of LCD panels for computer monitor applications, including a 30″ wide aspect ratio model, which is the industry’s largest LCD panel of its type. A variety of graphically-rich, ultra-slim high-resolution notebook PCs panels will be shown that are ideally suited to enhance the viewing experience when used in conjunction with the new Windows Vista operating system.

The Samsung Electronics LCD booth is located in the North Hall (N238, 240 and 242) at the Las Vegas Conventional Center.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For more information, visit www.samsung.com

Source - Samsung

LAS VEGAS, January 7, 2007 - JVC will launch a series of breakthrough display products this year in the front projection, microdisplay rear projection and flat panel categories. The introductions will include new products based on the company’s renowned LCOS-based D-ILA technology and LCD TVs that feature the latest iteration of JVC Clear Motion Drive high speed LCD technology.

In D-ILA products, the company this month will begin selling the first of two new shallow-cabinet projection high definition televisions in its HD-ILA series. The new shallow cabinet is made possible by the development of a new optical engine, and will be offered in two new HD-ILA televisions - the 58-inch HD-58S998, due this month, and the 65-inch HD-65S998, available in March, with cabinet depths of 10.7 and 11.6 inches, respectively. In front projectors, JVC has announced a new full HD home theater front projection, the DLA-HD1, with a native contrast ratio of 15,000:1, the industry highest. Both the new slim HD-ILA sets and the DLA-HD1 use JVC proprietary D-ILA technology - three-chip LCOS (liquid crystal on silicon) technology that is renowned for its close pixel spacing and delivers a smooth, bright, high contrast image.

In LCD, JVC will follow up last year introduction of a 720p 120Hz model with an updated version of this high speed technology for use with full HD (1920 x 1080) LCD TVs. These sets will be available later in 2007.

JVC new slim HD-ILA TVs feature side heat dissipation, side connectors and a completely flat back, allowing them to be placed flush against a wall or even hung on the wall for further placement and decor flexibility. Each uses three JVC D-ILA devices and a new JVC-developed optical engine that combines a new concave mirror with the refracting lens to provide a wider projection angle, thus reducing the projection distance and allowing JVC to slim down the set considerably. The 58-inch HD-58S998 will sell for about $3,300 and the 65-inch HD-65S998 will sell for about $4,200.

The new JVC DLA-HD1 uses a new 0.7-inch full HD (1920 x 1080) D-ILA device and a new optical engine that together deliver a native contrast ratio of 15,000:1, a level that ensures outstanding black reproduction without the sacrifice in brightness that the use of an iris would entail. Expected to sell for about $6,300, the DLA-HD1 targets the home theater enthusiast who might not have considered a front projector in the past because of cost.

To enhance LCD performance, JVC 120Hz Clear Motion Drive technology uses a frame doubling driver and a motion interpolation technique to quadruple resolution compared to a 1366 x 768 HD LCD TV, improve motion detection precision fivefold and realizes 10-bit processing for richer color reproduction of 1 billion colors. As a result, the technology produces 1080p/1080i images with far smoother movement. JVC will announce LCD TVs that use this technology in the second half of 2007.

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North, Central, and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC Web site at http://www.jvc.com or call 800-526-5308.

Source - JVC

New Line, Increased Production and Concierge
Service Reinforce Panasonic Industry Leadership and
Commitment to Plasma Excellence

LAS VEGAS, NV (January 7, 2007) — Panasonic, the leader in high definition and Plasma TV, today announced its full line of Plasmas for 2007, including a 50-inch and 58-inch 1080p high definition model, which compliment Panasonic’s current 65-inch and the world’s largest Plasma, the 103-inch, to provide a wide choice of Plasmas in the 1080p resolution arena. The full line brings seven new Plasmas to consumers for 2007, and further demonstrates Panasonic’s industry leadership and cutting edge technology in big screen Plasma entertainment.

Also, at the 2007 Consumer Electronics Show, Panasonic unveiled a prototype 42-inch 1080p high definition Plasma, that according to Andrew Nelkin, Panasonic Vice President, Display Group, “demonstrates Panasonic’s technological expertise in Plasma development.”

The 2007 line directly addresses consumers’ desire for the big screen Plasma experience. Sales of Plasma increased 138 percent in 2006 and are expected to almost triple in 2007.* The new line, which features both 720p and 1080p Plasmas, offers consumers a new sleek cosmetic design – a piano black bezel. In addition, Panasonic is making use of two new PDP factories in Amagasaki, Japan, to address a planned 11.5 million-unit production schedule for 2008.

“In 2006, Panasonic broke new ground with the introduction of 65-inch and 103-inch 1080p Plasmas. We believe that consumer demand for size and a high definition experience will only expand in 2007,”said Nelkin.

“With this in mind, our new line of Plasmas raises the bar once again with a full array of 1080p models, while our commitment to increased Plasma panel production will ensure that we continue to meet consumer desire for a high-definition lifestyle. Panasonic continues to look at innovative ways to deliver to consumers their perfect high definition experience. In 2006, we again dominated the Plasma TV market and we are very excited about the outlook for 2007,” noted Nelkin.

Year after year, Panasonic has brought new picture-improving technologies to flat panels, and 2007 continues that trend. Today, the sports and high-definition movies that are driving the demand for high-definition viewing more than ever demand blacker blacks, faster response time (no motion artifacts) and the billions of colors that Panasonic Plasma screens deliver. In fact, not only do film viewers appreciate the vivid array of colors in Panasonic Plasmas, but filmmakers do as well.

“Perhaps because of my background as a graphic designer I’m drawn to rich and beautiful colors,” said Ridley Scott, award winning director of movies including “Alien” and “Gladiator.” He added, “As a filmmaker, deep blacks are essential and in my experience no technology captures those attributes as well as Plasma. Watching one of my recent films, ‘Kingdom of Heaven’ on a 65-inch Panasonic Plasma was breathtaking.”

Panasonic’s two additions to its 1080p line - TH-58PZ700U and TH-50PZ700U - combined with the hold-over current 65-inch and 103-inch Plasmas, offer an incredible resolution of 1920 x 1080p. The full line, both 720p and 1080p, offers an improved EZ-Sync™ remote to link Panasonic consumer home entertainment and video products. Finally all new models for 2007 have a SD Memory Card slot with Photo Viewer that transforms consumer model Panasonic Plasma TVs into digital photo galleries. By utilizing high definition images available from GalleryPlayer that are embedded on the SD cards, the consumer has access to thousands of images ranging from art masterpieces to dazzling photographs. GalleryPlayer’s content partners include National Geographic, MoMA, The Metropolitan Museum of Art, The New York Times and Time-Life.

To emphasize its commitment to excellence in both technology and customer service, Panasonic recently introduced its unique Plasma Concierge® program. The program is designed to ease pre- and post-purchase anxieties for consumers, and fully complement the performance and entertainment experience of their high-tech investment. “Panasonic is intensely focused on its commitment to excellence in customer service,” said Nelkin. “The Panasonic Plasma Concierge program further distinguishes and differentiates Panasonic from its competitors by providing what we call ‘peace-of-mind’ services that, as we have learned through research, consumers are asking for and will appreciate. We feel our customers are entitled to this unique and special treatment.”

TH-58PZ700U
1920×1080p resolution, Built-in NTSC/ATSC/QAM tuners, SD Memory Card slot, HDMI inputs EZ-Sync, New Cosmetic
Summer 2007

TH-50PZ700U
1920×1080p resolution, Built-in NTSC/ATSC/QAM tuners, SD Memory Card slot, HDMI inputs EZ-Sync, New Cosmetic
Summer 2007

TH-50PX77U
New Cosmetic, Anti-Glare coating, side firing speakers
Spring 2007

TH-42PX77U
New Cosmetic, Anti-Glare coating, side firing speakers
Spring 2007

TH-58PX75U
New Cosmetic
Spring 2007

TH-50PX75U
New Cosmetic
Spring 2007

TH-42PX75U
New Cosmetic
Spring 2007

Carried over from 2006

TH-65PX600U
1920×1080p resolution, Built-in NTSC/ATSC/QAM tuners, CableCARD slot, SD Memory Card slot, HDMI inputs with HDAVI-Control, TV-Guide
Available now
$9,999.95

TH-103PZ600U
1920×1080p resolution
Available now
$69,999.95

* Source-Consumer Electronics Association-Panasonic

About Panasonic
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

Source - Panasonic

LAS VEGAS, NV (January 7, 2007) — Panasonic today announced a new line of High Definition LCD Micro Display televisions featuring Luxim’s revolutionary long-life LIFI™, a first-of-its kind light fidelity projection display application that ensures image brightness over an extended period of time, as well as contributing to a greatly reduced start-up time. The Panasonic LIFI High Definition line will be comprised of two series – the LCZ and LCX. Each will have screen sizes of 61-inches, 56-inches and 50-inches., with a new floating panel design. The PT-61LCZ70, PT-56LCZ70, and the PT-50LCZ70 feature 1080p resolution and an elegant glossy black finish. The PT-61LCX70, PT-56LCX70, and PT- 50LCX70 provide 720p resolution.

“From our plasma TVs to our new LIFI HDTVs, we want Panasonic consumers to experience the absolute best in high-definition home theater,” said Andrew Nelkin, Vice President of Panasonic’s Display Group. “As more 1080p content becomes available, we want to ensure this superior high-definition technology is widely available in Panasonic products. These new LIFI HDTVs are ideal for consumers who are seeking an affordable big screen viewing experience.”

By converting HID (High Intensity Discharge) lamps to LIFI, the models experience an especially long life span with brightness that will never fade, eliminating the need for lamp replacement. When the electrodes in HID lamps deteriorate and the tungsten evaporates, it causes diminished brightness, as well as damage to the lamp itself. The light source in the Panasonic LIFI HDTV does not use electrodes, resulting in more stable performance and a longer lifespan. Additionally, Panasonic’s LIFI technology projects a wide variety and spectrum of light, allowing for the most radiant reds, greens and natural skin tones.

The start-up time for a Panasonic LIFI HDTV is a fraction of the time it takes for a traditional LCD projection set to start-up. This is because the light source does not use electrodes and the LIFI bulb is 1/8 the size found in an HID lamp, so the temperature rises more rapidly, enabling a faster start-up. The actual time from the moment the set is turned on until there is a picture is now reduced from 60 seconds or more to approximately 10 seconds.

With a longer lifetime, the LIFI HDTV series offers the same performance as an LED model, but at a lower price point. The LIFI lamp generates less scintillation noise than traditional HID lamps, and the invisible speakers marry impeccable design with high-quality sound. Using the device’s remote control, users can easily enjoy EZ Sync™-enabled products such as Blu-ray players.

Additional features of the LCX70 Series include:

· LIFI Light Source
· New 0.69” 720p LCD Panel
· All Black Cosmetics
· 3,000:1 Contrast Ratio (Target)
· 400cd/m2 Brightness (50” Target)
· Full Range Speaker System (20W output)
· HDMI (Front 1, Rear 2)
· PC Input
· SD Card Slot
· EZ Sync™

Additional features of the LCZ70 Series include:

· LIFI Light Source
· New 0.74” 1080p LCD Panel
· Piano Black Cosmetic
· 3,000:1 Contrast Ratio (Target)
· 400cd/m2 Brightness (50” Target)

· Full Range Speaker System (20W output)
· HDMI (Front 1, Rear 2)
· PC Input
· SD Card Slot
· EZ Sync™

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

Panasonic LIFI HD MD-PTV 2007 Models

PT-56LCX70
720p LIFI HD-TV
April 2007

PT-61LCX70
720p LIFI HD-TV
April 2007

PT-50LCZ70
1080p LIFI HD-TV
May 2007

PT-56LCZ70
1080p LIFI HD-TV
May 2007

PT-61LCZ70
1080p LIFI HD-TV
May 2007

Source - Panasonic