Educational Guides Available on MyCEknowhow.com and CNET.com

Arlington, Virginia - To help consumers navigate the new features and options made available by digital television, the Consumer Electronics Association (CEA®) and CNET (www.cnet.com) have joined forces to produce interactive MyCEknowhow Buying Guides. The Guides, which can be found on the CEA’s consumer information site, www.MyCEknowhow.com, are designed to introduce consumers to digital television (DTV) and to ease confusion about the technology before shoppers even enter the store.

The DTV Buying Guide is the latest addition to the MyCEknowhow Buying Guide series which already includes modules on digital imaging and MP3 players. The Guides are highly interactive and rich in Flash media to keep the learning experience fresh and engaging. In addition to researching products, consumers can print out PDF summaries that serve as a checklist they can take into the store. As with all the MyCEknowhow Buying Guides, the DTV module is brand-neutral and helps consumers weigh all the options and select the set that best meets their needs. By year’s end, MyCEknowhow Buying Guides will also be available for audio and wireless products.

The buying guides on MyCEknowhow.com are developed in partnership with CNET, a popular consumer website that helps people buy and use technology through unbiased product reviews, real-time pricing and interactive how-to content. CEA hopes to educate buyers, ease consumer confusion about technology and lessen returns by providing comprehensive information in an understandable and entertaining format.

“The only thing many consumers know about DTV is that they desperately want one of their own,” said CEA Senior Vice President of Industry Relations Todd Thibodeaux. “The MyCEknowhow Buying Guides help eliminate confusion and give consumers the confidence to select and buy the DTV that is right for them. Millions already look to CNET for this type of information, making them an ideal partner for this type of project.”

“The latest digital televisions are an exciting purchase for consumers, but beyond just picking the right set, they also need help learning how to get it set up so it looks as good at home as it does in the store,” said John Morris, executive editor of CNET. “The MyCEknowhow Buying Guide on DTV is a great resource for consumers as they learn about DTV, and compliments the other expert editorial content, such as in-depth product reviews, that CNET makes available to consumers as they research and shop for products.”

In addition to the MyCEknowhow Buying Guides found at www.MyCEknowhow.com, other CEA consumer resources include the Antenna Web locator at www.antennaweb.org, which helps consumers identify the best antenna for their geographic location, and TechHome.com, which provides links to local installers.

ABOUT CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA’s members account for more than $125 billion in annual sales. CEA’s resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Source - The Consumer Electronics Association